5 Reasons Magento eCommerce CMS is the Market Leader

Posted by Dan Voss on Aug 17, 2015 10:17:52 AM

Magento eCommerce CMS is a much-needed tool in today’s competitive digital world. The open-source content management system (CMS) for eCommerce websites empowers online shop owners to control, secure and optimize their web stores, all while reducing costs. By using Magento eCommerce CMS, online merchants are in charge of the look, content and functionality of their websites. They also have the ability to create and edit new websites using Magento’s intuitive interface and excellent search engine optimization, content marketing and catalog management tools.

>> Read More

Topics: Ecommerce

Mastering eCommerce Upselling

Posted by Dan Voss on Aug 10, 2015 4:58:00 PM

Upselling - The practice whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.

>> Read More

Topics: Ecommerce

eCommerce Product Detail Page Best Practices

Posted by Dan Voss on Jul 30, 2015 7:00:00 AM

Having an awesome product page is a must in today’s eCommerce world. It grabs your customer’s attention, gets them excited about your product, and drives them to purchase from you. There are many things to make sure you have right on your product page in order to optimize the customer experience. Here are 11 eCommerce product detail page best practices to keep in mind.

>> Read More

Topics: Ecommerce

Using the Bing Product Search

Posted by Dan Voss on Jul 24, 2015 7:00:00 AM

At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this free advertising opportunity on Bing.

>> Read More

Topics: Marketing

3 Simple Magento Speed Optimization Steps

Posted by Dan Voss on Jul 22, 2015 12:51:00 PM

Loading times and site speed have never been more important to your bottom line. Your customers expect your Magento-powered site to load within two seconds, and a delay of only one second can reduce conversion by nearly 7%. Google has recently announced that they are using site speed in their ranking algorithm. Most people will leave a slow or improperly functioning site, never to return, and what's worse-- they’ll tell their friends, too. Your site’s speed can literally make or break your business. That’s why today more than ever, time really is money, even if that time is measured in milliseconds.

>> Read More

Topics: Magento Performance, Ecommerce

Complex Magento Development Using Scrum

Posted by Dan Voss on Jul 16, 2015 10:30:00 AM

Setting up a Magento e-commerce site is simple. You can simply set up a Magento hosting account at Web 2 Market, or any one of a number of competent e-commerce hosts like Nexcess or RackSpace. However, if your business is doing $1M or more of online sales, you've probably already discovered that installing a theme and a few extensions doesn't meet your business processes and needs anymore. You want the site to look and work like your business requires, not to change your business to fit the free software. That requires programmers to modify Magento, and that's where it starts to get complex.

>> Read More

Topics: Ecommerce

eCommerce Hosting Partners: All Services at One Location

Posted by Brad Kort on Jul 7, 2015 5:30:00 AM

One of the most important decisions you’ll ever make with regards to your eCommerce business is choosing the right eCommerce hosting partner.  After all, if your website isn’t up and running each and every day and night, you’re losing money. Web2Market is proud to provide the highest level of service possible to its eCommerce customers. TiresDirect.net is one great example.

>> Read More

Topics: Single Point of Contact, Ecommerce

Magento Upsell Examples: An Important Sales Tool to Master

Posted by Dan Voss on Jun 25, 2015 7:00:00 AM

In 2012, U.S. retail e-commerce sales totaled 225.5 billion U.S. dollars and these sales are projected to grow to 434.2 billion U.S. dollars by 2017. This is a huge amount of money up for grabs in the ecommerce world. Competition for online market share is fierce, so how do you stay competitive with all of the ecommerce sites out there? If you have a good product, a well-performing site, and an efficient sales funnel, you are on your way.

>> Read More

Topics: Magento Extensions, Ecommerce

Magento Extension Not Showing in Admin?

Posted by Dan Voss on Jun 11, 2015 5:30:00 AM

Is your Magento Extension not showing in Admin? We can help! One of the great things about Magento is its expandability with the thousands of extensions available on Magento Connect and other sites. While the extensions add additional functionality and help solve many common problems they can be a bit more complex to install and get working.

>> Read More

Topics: Single Point of Contact, Magento Extensions

True Magento Hosting Partners Provide a Single Point of Contact

Posted by Brad Kort on Jun 4, 2015 9:30:00 AM

If you utilize the Magento content management system (CMS) in your business, you know what a powerful tool it is – and so do a lot of other business owners. In fact, as of March 2015, Magento was the global leader in eCommerce CMS platforms with a 26.3% market share. As a Magento user, you probably also know that you need some assistance from Magento experts in order to take full advantage of all the program’s features. That’s where the services of Web2Market come into play.

>> Read More

Topics: Single Point of Contact